BLADERUNNER 2049

Bladerunner 2049 follows up on the post war world created by Phillip K. Dick in Do Andriods Dream of Electric Sheep? K is an android that works for the government to track down older models of androids and retire them. While working to retire an android he discovers something that could potentially prove he is human rather than an android. Throughout the movie he has a female companion named Joi that is a hologram. Joi acts as a personal assistant and virtual girlfriend to K. She cooks, cleans, and most importantly has a pretty face.

In the scene above, K sees an advertisement for Joi on the street. She comes out of the advertisement and is completely naked. This advertisement shows that sex will be marketed in even more extreme ways. The ad also flips between saying, “Everything you want to hear,” and “Everything you want to see.” Joi is being marketed as a sex toy that will also be a companion. Much like in Her the opperator has control over how his “perfect” lover acts.

Here, Joi has found a human woman to morph with so that her and K can have sex. It is clear that Joi has been programmed to believe sex or the ability to give a physical aspect of yourself to your lover is an important part of connection. This is the belief of many modern day women as well. Media like Bladerunner 2049, Her, and more make the viewer believe that sex is held in such high regard by men, even the robotic men, that they have to find a way to give it to them by any means possible.

The continued over sexualization of women in modern media and the showcasing of that continuing to happen in the future show that women won’t be looking forward to be ing viewed as much more than sex objects any time soon.

HER

Her, is about a heartbroken man who turns to an operating system for love. This movie follows Theodore through his interesting love affair with an OS named Samantha.

Here, Theodore first meets his OS system. This specific operating system was marketed as a piece of software that would act as a personal assistant. Theodore does not have a job quite worthy of needing a personal assistant though. This OS will act as more for Theodore, whom is recently heartbroken. While setting up his OS, he purposely chooses his OS to be female. While Samantha, the OS, is obviously very advanced it is clear she has been programmed to be sweet on her operator. Theodore is shocked to find out she fancies hundreds of other people operating the OS under different names and genders. Samantha represents more than just a love interest though. There are many power dynamics being clearly displayed in this scene alone. A man is creating his perfect love, whom will do everything for him, and can never leave, and never age.

In the above scene, Samantha or the OS is being recalled. Theodore is clearly infatuated with his OS at this point and is very sad to be loosing “Samantha.” It is very possible that our future could bring opperating systems that work the same way as Samantha in Her. Without a doubt sex will always be marketed to men and plenty of people will want access to a “perfect” companion. The countless years of progress made by womens activist to try to even the scales for women lost instantly when men can create and fall so deeply in love with a piece of software. Women were once forced into dressing exactly how their husband would want them to look and with this glimpse into the future I can see men determining the personality and every move of their software lover.

After Samantha leaves, Theodore, like many others who have lost their loved operating systems is depressed but realizes his obvious deep need for affection. This makes him send an email to a previous lover of his. However, this makes the viewer question if his love to his past human companion is real. If Samantha had never left Theodore, would he been so keen to find physical love?

Her, unfortunately shows that physical connection can be easily replaced by a voice in a computer and that the future holds pieces of equipment that could allow men to create their “perfect” woman in place of the real thing.

To be Female in SciFi

More often that not the average person will consider the term “science fiction” and conjure up images of a distant reality in which flying cars, hologram advertisements, and a city full of modern, aerodynamic buildings that allow for people to park their flying car right in the window next to their cubicle in the office. While this isn’t far from the truth about most science fiction media, the future seems to hold darker things in store for women. Typically, the reader or viewer is thrown decades or centuries into the future and after society has continued to evolve one thing remains: women are shown as sex symbols, are used as sex objects, and are shown half naked time and time again in the media. This reoccurring theme brings up the question, should women feel doomed to a lifetime of suppression and expect that the future will still have sexism or outlets for pedophilia and rape? Is that the future men in sci/fi have in mind?

            Multiple pieces of science fiction film will show how women are oversexualized in this genre. 

Her, produced by Spike Jonze and released in 2013 follows Theodore, is about a man who falls in love with an OS system named Samantha.

(Click picture to be taken to an in depth look at Her.)

Bladerunner 2049, released in 2017, directed by Denis Villeneuve and written by Hampton Fancher and Michael Green, follows K, an android through his daily operations and missions.

(Click picture to be taken to an in depth look at Bladerunner 2049.)

Wall-E, released in 2008, produced by Pixar Animation Studios for Walt Disney Pictures, showcases the odd love story of one robot left to clean up the Earth and the robot who’s sent to explore it.

(Click picture to be taken to an in depth look at Wall-E.)

Black Mirror, a British television show created by, Charlie Brooker, and aired in 2011, showcases many different situations that could be made realities in the future.

(Click picture for an in depth look into one of Black Mirror’s episodes: Striking Vipers.)

The Handmaid’s Tale, created by Bruce Miller, first aired in 2017. Handmaid’s Tale is based of the novel with the same name, written by Maragret Atwood in 1985, and follows a woman through a dystopian world in which women have no rights.

(Click picture for an in depth look at The Handmaid’s Tale)

Click the picture for a look at a few other pieces of science fiction media that portray female characters in an over sexualized manner.

Through the analysis of multiple pieces of science fiction media it is clear that women or female intensities are portrayed in an over sexualized manner and are viewed as sex objects. All of the pieces discussed happened to be written or produced by males and show women being created for the purposes of serving a mans every need, including sexual. This portrayal of women negatively impacts todays viewers as well as future viewers. As media continues to show women in this way, more women will continue to hold onto the false belief that to be attractive or wanted by men means they must be provakotively dressed or give a man his every desire.

Click the picture to be taken to Works Cited Page.

Update #5

To finish up our collaborative project I created two events for Send it to Space.

The first event flyer is showcases SendittoSpace’s Trash Party event where there will classes on how to correctly recycle materials and the option to bring all of your trash to be sorted and recycled properly by Send it to Space! Food and drinks will be provided!

The second event is a special for the kiddos! At Send it to Space we value education and that starts with the youth. We will be holding this event in partnership with the local planetarium where kids can come and enjoy an evening learning about space! All proceeds will go to Send it to Space.

This project was really fun and interesting! My project partners were awesome and I felt like all of us worked very hard to create the best website possible for Send it to Space.

Update #4

To close out our collaborative assignment, I worked on fixing some of the things brought up in Mondays class, 12/2/2019. I found outside resources that we attached to our lists of current solutions. If you go on that page and click each of the tips a hyperlink will take you to an article I read that helped me to come up with that tip and would also show the reader how to implement those tips into their daily life.

I also added information under all of the pictures on our about page under our core beliefs. I wrote what our organizations believes is the correct way to go about cheaper space travel and how we will achieve it, smarter waste management, and what we consider to be a “cleaner Earth.”

I also began organizing our google doc so it was clear to navigate and showed each task we completed on the site.

We also added in links to all of our pictures.

Joanna began a final blog post for our research page that will detail where we plan on sending the trash once in space.

Authenticity

When viewers are exploring a new webpage it is extremely important that with the organizations being considered they are very authentic and clearly show how they use the money they are collecting. 

The Environmental Defense Fund shows a two pie charts that explains how they get money and how they spend it. They have one pie chart labelled, “Sources of Support and Revenue.” This pie chart shows that 68% of their revenue comes from contributions and memberships. The remaining money that they make comes from things like foundations, investments and government grants. 

The second pie chart shows the organizations expenses. On this chart it is shown that 82% of their expenses go towards program activities while the remaining percentages go towards development, membership, and administration.

While, these pie charts do show how the organization claims they have spent their money. There is no proof to back up these claims. On their expense pie chart, they say that a large chuck of their money is spent on program activities. There is no clear definition of what program activities are or what specific actives the organization is doing to help their cause. Because there is no proof of how they are spending their money it is unlikely that a viewer would want to support this organization. Without transparency on how money is being spent in an organization people cannot consider the organization authentic. 

The World Wide Fund for Nature does just the opposite of the Environmental Defense Fund when it comes to being transparent on how they spend their money. Not only does the World Wide Fund for Nature show pie charts of how their money is earned and spent, they also include links to every single past expense report that the organization has had. 

WWF shows in their graphic above, the total expenses of operating the organization and the total expenses of running different programs to raise money. These graphics do not specify what programs they are running and where that 84% of their money is supposedly going but if this concerns the viewer it is easy to scroll down to see links to every past years expense report. 

The addition of the expense reports for previous years helps to give the World Wide fund for nature much more credibility. Because they are so transparent with how they spend their money they are more likely to gain public support. When people decide to support an activist organization, they expect that they are truly working towards the goal they have set out for themselves. The Environmental Defense Fund is less authentic than the World Wide Fund for Nature because they do not clearly show how their money is used. The graphics included on both websites do add to their credibility but unless this information can be proven like the World Wide Fund for Nature did with the inclusion of expense reports, all credibility is lost. 

Design Rhetoric

The “Environmental Defense Fund’s” website is straight to the point and it is easy to navigate. However, at first glance the attention of the viewer is not obtained. When arriving to the home page of their website a pop-up add to donate to their organization is the first thing that comes up. While this may be a tactic that is utilized by many organizations, this leads the viewer to immedietly feel targeted for money. After closing this out, a bland webpage in blue and white appears. In the center of the screen is an artic animal surrounded with melted ice. The caption on these always changing photos read, “Before it’s too late,” with a button labeled, “Give now.”

Unfortuneltly these picture do little to inform the viewer on what they would be giving money to. The website must be searched to find their mission statement under the, “Our work,” tab.

Under this tab there are links to different articles that go into depth on how the organization plans on solving the environmental issues they label at the bottom of their home screen. 

            The environmental defense fund adds some better and more engaging design elements at the bottom of their home screen where they list that their main goals include, “Stabilizing the climate,” “Feeding the world,” and “Protecting our health.” All of these are paired with images. These images are very generic and look similar to images on all environmental websites. These images do little to further their agenda and do not clearly show any of the initaives that the orgnizations claim they are working on. In fact, through out most of the website it is unclear if the photos used are general stock images or images taken by the group themselves. 

Next are four circlular buttons that go to different areas of their work that help to gain results. The use of these blue buttons being paired with the rest of the blue in the website does look appealing and leads the viewer to clearly show how they accomplish their work, even if that mission is not as clearly stated on the webpage. 

Overall, the design of the Environmental Defense Fund’s website is nothing new. The site uses the blue, green, and white tones to symbolize the Earth in a very uninteresting way. The incorporation of pictures does increase the design of the website but, this could have been more engaging if the images clearly showed the mission work of the organization. While the site is easy to use, it does seem that more effort was put into collecting donations that showing clear ways that the organization helps the environment and what specific elements of environmental change they are working towards. 

The World Wide Fund for Nature has a very different approach to their websites design. While the Environmental Defense Fund went for a more simplistic approach to their homepage, WWF grabs the viewers attention immediately with their use of color and interesting logo.

The top of their page has the small panda bear as their logo which represents that the organization focuses on protecting endangered species. The page is decorated with beautiful pictures taken from around the world and outline with orange, yellow, blue, and black. These colors are interesting choices and show depth of design skill. The colors are bold and bring attention to different areas of the webpage while also looking uniform and professional. The homepage also includes a picture that changes upon each time coming to the webpage. The images used in this roll seem to be taken by the organization themselves from different events that they have hosted to bring awareness to their group.

As the viewer scrolls down on the homepage, there are many different links to articles written by the World Wide Fund for Nature as well as links to ways to donate and gifts to purchase as donations. I believe that the WWF asks for donations in a very gracious way that shows that they want the consumer/donator to be apart of the collective as opposed to just sending in money. The use of a incentive for donation is very smart. At the top of the webpage there is also a small button to donate or adopt an endangered species to support. These ways of giving are more interactive and feel better to a supporter than sending money to an organization with no clear outcome. 

After this there are six circular buttons for the viewer to click on to see how the World Wide Fund for nature divides up there work. The organization clearly states their mission statement above these six areas of work as well. This is a very interesting and engaging use of design on this webpage because it clearly shows the viewer what the organization is doing and all of the different things that they focus their attention on. 

The World Wide Fund for Natures website is not only engaging but also clear and easily navigated. All of the areas of their work and links to how to engage in their organization are clearly listed and easy to use.

While The Environmental Defense Fund lacked in some areas of their design the World Wide Fund for Nature excels in design and pulls the viewers to look deeper into their content.

Content Rhetoric

As far as content goes, The Environmental Defense Fund has many different links to articles that clearly explain what the organizations “work” is. There are four clear areas of work being, climate and energy, health, oceans, and ecosystems. Under all of these tabs are articles that shows different ways things like cleaner energy sources can help to benefit the climate and has links to different areas of the world being affected by climate change, why they are being affected, and how the Environmental Defense Fund plans on reinventing their energy sources to lower climate impact. 

Under the next section labeled, “How we get results,”  the organization shows in different articles how they get results that actually help to better the environment.  The Environmental Defense Fund shows in these articles how the organizations use of science, economics, partnerships, and nonpartisan policy’s gain results. The organization claims they have paired up with scientists that have been working to find cheaper and more accessible ways to produce energy so that as a planet we can move away from fossil fuels. This is explained under both the science tab and the economics tab that shows case studies of where the Environmental Defense Fund has already put some of their work into effect. By showing case studies of their work, the viewer is more likely to support their organization after seeing the good that their research and work has done. The case study’s they present claim that after their hired scientists and teams have come into different areas to help no only has pollution been reduced but the actual cost of producing energy has gone down tremendously.  

The only issue that I find with the content of the Environmental Defense Fund is that there is a lack of evidence that the events they claimed happened really did. For example under the “Economics,” tab in, “How we get results,” there is a case study presented called, “acid rain.” In this case study there are only two sentences of information under each area of the study, problem, solution, and outcome. With only two brief sentences of information on how the Environmental Defense Fund solved the problem of acid rain, it is hard to know if these events really transpired. There is not information on where the case study took place, how long this problem took to solve, or which specific economic and scientific experts they worked with to complete this project. For these reasons I believe the credibility of the Environmental Defense Fund is weakened. The viewer is likely to see this and have many questions on how exactly the results were achieved even while under the, “How we get results,” tab.

Overall, the Environmental Defense Fund does have a lot of content and at first glance the viewer would be likely to support the organization. However, with a closer look it is clear that while much time and effort was put into showcasing their work, the evidence to help back up their claims was not included. Therefore, the legitimacy of the organization is questioned.

Moving on to the content of the World Wide Fund for Nature, there is a huge difference that can be noticed right of the bat. Under there, “Our Work,” tab there is a huge picture that states, “A Future for People and Nature.” This quote is followed by the organizations statement that by challenging the threats that we currently have to nature we can create a better environment for ourselves. Under this are links to eleven areas of their work. The World Wide Fund for Nature does an amazing job at producing clear content that shows exactly how and why they are focusing time and money into a specific area. For example, under the, “Our Work,” tab there is another link to how they are working on, “Food.” This seems odd when talking about nature, but the WWF shows how food and the transportation of certain foods are harming the environment. 

All of the pages under the, “Our Work,” tab follow a similar pattern in showcasing information so to show how the World Wide Fund for nature produces content I will be focusing in on the, “Food,” page. The page starts by showing a beautiful image of hands working with food. The header of this page shows the viewer exactly what this article will be about. 

After this, the viewer sees the article. The World Wide Fund for nature has much longer articles compared to the Environmental Defense Fund. The articles are much more developed and give more information on how the WWF recommends these problems are fixed. In the food section not only is the article packed full of information, there is also a YouTube video linked to the side that the World Wide Fund for created and a small graphic showing the projected world population by 2050. 

Finally, along the bottom of the page is different circular tabs that the viewer can click on to see, “Primary Commodities.” These primary commodities are cropping that the World Wide Fund for Nature has done research on to see how sustainable the crop will be to the future production of food product. When these tabs are clicked on the viewer is taken to another article explaining how the crop can be used. 

While both organizations do have content, it is clear that the Environmental Defense Fund included far less information that the World Wide Fund for Nature. Because the WWF has such engaging and clear content it is likely that a viewer would be more likely to support their organization. 

Case Study

For my case study of activist networks, I will be analyzing how successful an activist organization is by comparing the content, design, and authenticity of two different activist networks concerning climate change.

The content of site can be best described as the information on the organization and their initiative. This usually contains outside sources and proof of facts to help convince the readers to support their cause. The design of an organizations website also contributes heavily to the amount of success an organization has. If a site is difficult to navigate and not visually engaging, readers loose interest in supporting the organization. The last factor of an activist organization that I will be focusing on is the authenticity of an organization. When people are engaged in supporting an activist organization it is because they believe that the organization is truly working towards the goals they set out. If an organization does not show how the money the raise is being used, support is lost, and the organization becomes less successful.

These key components of a successful activist organization can create a very profitable and prosperous organization. I will be looking in depth at the World Wide Fund for Nature and the Environmental Defense fund. Both are non-profit organizations trying to solve different aspect of the climate change issue.

The World Wide Fund for Nature works to raise money to protect currently endangered wildlife and wildlife at risk of becoming endangered due to climate changes. This organization uses education and fundraising opportunities to fund all of these ventures as well as hopefully rebuild the habitats that have been lost due to things like deforestation, severe weather changes, and pollution. The Environmental Defense Fund is working closely with scientist to help fund a clean energy sources to replace the use of fossil fuels and lower carbon emissions and the buildup of greenhouse gases in the  atmosphere. 

By analyzing the content, design, and authenticity of these groups and comparing their success in each of these divisions, I will be able to see how each of these organizations have utilized their space on the internet to gain more support for their organization. 

Click to see content comparison
Click to see design comparison
Click to see authenticity comparison

In conclusion , the Environmental Defense fund lacked in many ways. Their website did not clearly show their goals or initiatives and the overall design of the website was boring. The lack of content and authenticity in their website also clearly showed that when compared to the World Wide Fund for Nature, they were not as advanced. The World Wide Fund for Nature not only had a very engaging website but also copious amounts of content, proof, and fact to back up their statements. The World Wide Fund for nature was also much more transparent in the way that they presented their expenses and how they use the money they make from donators.

As a viewer, it is clear to me that when researching which organization to support these are the key components that a website needs in order to be successful. The World Wide Fund for Nature is much more successful in their activism and how they utilize their digital space. I would fully recommend supporting their goal to help stop environmental issues like deforestation, the extinction of different species and climate change.

Works Cited

“Endangered Species Conservation.” WWF, World Wildlife Fund, www.worldwildlife.org/.

“Home.” Environmental Defense Fund, www.edf.org/.

Design image:

“Endangered Species Conservation.” WWF, World Wildlife Fund, www.worldwildlife.org/.

Content image:

Stasik, Sarah. “What Is a Content Creator?” State of Digital Publishing, State of Digital Publishing, 12 Oct. 2019, www.stateofdigitalpublishing.com/content-strategy/what-is-a-content-creator/.

Authenticity image:

Watts, Galen. “Post-Truth in an Age of Authenticity.” Areo, 28 Feb. 2019, areomagazine.com/2019/02/28/post-truth-in-an-age-of-authenticity/.

Update #3

I spent my hour of collaborative work this week writing a post of our “Frequently Asked Questions” page. I actually used some of the questions that came up from our classmates when talking about Send it 2 Space in class. I was able to look up answers and write a response from our team that showed what our personal goal was. I added 5 main questions about safety, cost, what our current solutions are, and if this very expensive project is even worth looking into. Send it 2 Space believes that our initiative is not only worth the time and cost but could revolutionize the way the world processes its trash. By separating trash and only sending the non-compostable materials to space we could potentially clear out the majority of landfills and prevent them from ever having to be used again. This will also limit the amount of trash on the planet in general which will help us spend more time on cleaning up what is already here as opposed to continuously adding to it. 

We also spent some time discussing what still needs to be done and what finishing touches we can add to our site to ensure that the project is complete, and our goal is clear. We will be adding a few more content related posted and fixing some minor bugs on the website. 

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